Ritesh Deshmukh has plans to launch a chain of tea centres, the first of which will open in Mumbai. The chain will then spread to other major cities in India.
Ritesh got this idea from the numerous café chains in the city. His tea centre will be called Chai Piyo Ji and will house national and international varieties of tea. Our source said, “Ritesh has taken a special interest in designing the centre as he has studied architecture. The first centre will be ready by early next year in South Mumbai. He then plans a tie-up with a firm to take care of the chain. He has also hired a company to execute this project. The tea centre will have varieties of tea from Assam, green teas and masala chais.”
Ritesh spoke at length about his new venture. He said, “I have had this idea for over two years now, but I decided to work on it soon after we began shooting for Aladin. The first day of the shoot was held in a college canteen set. Interestingly, the canteen was called Chai Piyo Ji. I loved the name; I thought it was cool and unique, so I took permission of the guys there to use it. After that I got the trademark and registered the name and logo. Now I am really working hard on it.”
Which firm is he planning to tie up with? “I am open to all options right now,” said Ritesh. “I still am looking at how to go about it. Right now, I want the first place to be my own and then a certain business module, which is being worked out, will be put in place.”
Talking about his choice of chai, Ritesh said, “I personally drink green tea for health reasons. I am not into tea with milk but Fardeen (Khan) gave me quite a few options. He told me to include different flavours and types of tea from all over the world. It will be quite a task to have them all under one roof.”
Trailers
