The audio of Pon Malai Pozhudhu was released by Kamal Haasan and received by Vairamuthu first and then the trailer of the film was released by Kamal which was received by all the directors present at the venue.
Sources say that Shankar's I may turn out to be the costliest film ever made in the history of Indian cinema. Sources say that the director is making the film on an astounding budget of Rs. 145 crores.